Heritage roofing · Montréal

The White Brothers

@cowboy.roofers · Cody & Dylan White

“Couple farm boys restoring fancy city folk’s heritage homes.” Slate, copper, zinc and dragon scales, filmed like it matters.

1.1Mviews on one Reel on Facebook
309Kviews on our top Instagram Reel
696KInstagram views across our last 56 Reels
10.2Kfollowers across Instagram and Facebook
The craft

Hand-cut. Hand-formed. Hand-set.

The work most people never get to see up close: century-old slate brought back to life, copper and zinc shaped on site, and scale siding laid one piece at a time. No shortcuts, because these roofs have to last another hundred years.

Cutting a slate with a slater's hammer
SlateRestoration & new slate roofs
Forming a standing-seam zinc panel
ZincStanding seam, formed by hand
Marking a metal panel for a custom cut
Copper & metalCaps, flashings, custom details
Chimney with diamond scale detail on a slate roof
ScalesDragon-scale & decorative siding
What travels

Our five biggest recent Reels

About

Two farm boys. Fancy city roofs.

We’re two brothers who grew up on a farm and now restore heritage roofs in Montréal: slate on Westmount mansions, hand-formed copper, scale siding and cathedral work. We film the craft with a dry sense of humour and a good soundtrack.

Our audience is mostly roofers, slaters and tradespeople from Canada, the US, the UK and Germany. They watch because they do this work too.

Laying out a metal sheet in front of a stone heritage house Working at the roof edge over the river
For brands

Work with the White Brothers

We’re ambassadors for PRIMELINE Tools. Our two collab Reels with them reached 309K and 23.2K Instagram views, against a typical Reel of about 4K. We post a new Reel roughly every two days.

A good fit for

  • Roofing and slate tools, fasteners and hand tools
  • Copper, zinc and sheet-metal suppliers
  • Harnesses, fall protection and safety gear
  • Workwear, boots and gloves
  • Trucks, trailers and jobsite gear
  • Software and apps for contractors

What we can do together

  • Collab Reels posted to both our accounts
  • Product in real use on heritage jobs, not a studio
  • Tool and material reviews from working slaters
  • Cross-posting to Instagram and two Facebook profiles
  • Affiliate codes and links in our bio
Sponsorships & collabs
[email or phone]
Download the media kit (PDF)
Hire us

Got a heritage roof that needs saving?

The roofs you see in our Reels are real jobs for Couvreur Precision Roofing. Slate, copper, zinc and heritage restoration across Montréal. Tell us about yours and we’ll come take a look.

Un toit patrimonial à restaurer? Parlez-nous-en.

Book a heritage roof · Couvreur Precision